Be the true champion.
Rural Mutual Insurance has been a sponsor of the WIAA Sportsmanship Award since it was started in 1965.
We believe there’s something more important than just winning or losing a tournament. We believe that the team, school, and fans who support their athletes with dignity and class are the true champions.
The Sportsmanship Award recognizes the entire community for their conduct and appreciation for good sportsmanship – not just the athletes and coaches – but their fans and community and how they present themselves at state tournament events.
See past winner by clicking here.
Tell us what sportsmanship means to you and be entered to win 1 of the 4 $25 Visa gift card we are giving away. Click here for Terms and Conditions.
Enter to Win Below
We are giving away $100. Tell us why Sportsmanship Matters to you!
Sportsmanship doesn’t stop when the game ends.
It is part of the community you live in.
Congratulations to the Spring 2018 winners!
Boys Team Tennis
How do you win the WIAA/Rural Mutual Sportsmanship Award?
Congratulations to Mount Horeb on being this year’s recipient of the Girls Gymnastics WIAA/Rural Mutual Sportsmanship Award.
Congratulations New Glarus Boys Basketball for receiving the WIAA/Rural Mutual Sportsmanship Award. Learn what it means to the coach and community.
Ellsworth Wrestling Coach says the Sportsmanship Award Validates Their Program Shows Class in Victory and Defeat
Congratulations to the Ellsworth Wrestling Team on being this year’s recipient of the Team Wrestling WIAA/Rural Mutual Insurance Sportsmanship Award.
McFarland Soccer Coach says winning the Sportmanship Award means “We’re putting a priority on the right things!”
We would like to congratulate the McFarland team on being this year’s recipient of the Boys Soccer Sportsmanship award. Reach the Coach's comments...
To promote sportsmanship and address the shortage of referees, the WIAA have release a message for parents of athletes. Dear Mom and Dad: Cool It! Read more
Congrats to Brookfield East on being this year’s recipient of the WIAA/Rural Mutual Sportsmanship for Boys Volleyball! Read the Coach's comments!