Car insurance from a company that knows Wisconsin
We know what car insurance you need to be well-protected.
It seems everyone wants to sell you car insurance. When you buy it from Rural Mutual Insurance, you know you’re getting coverage from a company rooted in Wisconsin traditions. We can help you understand what insurance state law requires and what coverage levels you need. We’ve been protecting the people who live and work in our state since 1934.
We’re proud to be part of the communities we serve. A network of more than 100 locations across Wisconsin means our agents are your neighbors. We work hard to be good neighbors so you can be confident when you buy coverage from us. We have your needs and best interests at heart. That’s part of keeping Wisconsin a great place.
Premiums paid here, stay here to keep Wisconsin strong.
Every insurance quote should be unique because every situation is different. That’s why you will never see a computer generated quote from us anywhere online. We first match you with a local agent who will get to know you and your entire situation. Your agent will then prepare a quote specifically tailored to fit your needs. It’s the Rural Mutual difference that sets us apart.
Coverage for cars, motorcycles and more
Bodily Injury Liability Coverage
If you cause a car accident that injures someone, this helps cover injuries and protects you from any financial burden.
Property Damage Liability Coverage
If you’re responsible for an accident, this covers the cost of damages you unintentionally cause to someone else’s property.
Comprehensive Coverage
This covers situations other than an accident, like vandalism, hail, fire and the ft.
Collision Coverage
This helps you repair or replace your vehicle if you collide with another vehicle or object.
Uninsured & Underinsured Motorist Protection
This covers damages for personal injuries you may experience if you’re injured in an accident and the other driver is at fault and doesn’t have insurance or enough insurance.
Medical Expense Coverage
If you or an insured passenger are hurt in an accident, this will cover medical or funeral expenses.
Rental Reimbursement Coverage
While your car is in the shop getting repaired, y our rental car costs will be covered up to a stated amount.
Emergency Roadside Service
If your car breaks down, this helps you get back on the road to your destination.
Personal Identity Protection Services
Rural Mutual Insurance Company understands your identity is your most valuable asset—that’s why we’re proud to provide you and your family members with identity protection services—at no additional cost. Learn more.
Multi-policy Discounts
Multi-Vehicle – Add more than one household vehicle to your policy to receive a multi-vehicle discount.
Multi-Policy – Bundle and save! Purchase a home insurance policy with your auto policy to earn discounts.
Good Student – Getting good grades? Get rewarded for your hard work.
Claims Free – Been a while since your last claim? Receive a discount for staying safe!
Acquisition – Are you a new farm insurance customer of ours? Add auto insurance and get the rate you are currently paying if it is cheaper than our rate!
Pay Plan Discount – Get a discount if you pay your premium every 6 months.
Talk to your agent to see if you qualify!
Browse Products
Personal Auto Insurance
Rural Mutual Insurance protects you from the potential costs involved in the event of an auto accident with car insurance that keeps you protected.
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Business Insurance
Rural Mutual Insurance protects your livelihood and helps you stay protected from all the unexpected things that can happen to your business.
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Farm & Agriculture
Rural Mutual Insurance is Wisconsin’s leading provider of farm insurance and offers creative, cost effective solutions to the increasingly complex risks you face.
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Renters Insurance
Rural Mutual Insurance helps you with every move to reevaluate the protection you need for what matters most to you.
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Home Insurance
Rural Mutual Insurance helps you with every move to reevaluate the protection you need for what matters most to you.
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Life Insurance
Rural Mutual Insurance helps you safeguard your loved ones from the financial impact that would result from a premature death.
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Health Insurance
Explore our worry-free, hassle-free Medicare supplement insurance that helps reduce out-of-pocket costs when you need medical care.
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Identity Theft
Protecting your identity is our priority; rest assured that our identity protection services are comprehensive and adaptive to changing times.
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Equipment Breakdown
Everything breaks down eventually. With Equipment Breakdown Coverage, you can have peace of mind and rest easy.
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