Car insurance from a company that knows Wisconsin

We know what car insurance you need to be well-protected.

It seems everyone wants to sell you car insurance. When you buy it from Rural Mutual Insurance, you know you’re getting coverage from a company rooted in Wisconsin traditions. We can help you understand what insurance state law requires and what coverage levels you need. We’ve been protecting the people who live and work in our state since 1934. Since we only offer auto and motorcycle insurance in Wisconsin, the premiums you pay stay here, doing their part to make Wisconsin strong.

We’re proud to be part of the communities we serve. A network of more than 100 locations across Wisconsin means our agents are your neighbors. We work hard to be good neighbors so you can be confident when you buy coverage from us. We have your needs and best interests at heart. That’s part of keeping Wisconsin a great place.

Making car insurance cost less

Multiple discounts are another reason to choose Rural Mutual Insurance for your car.

We’ve been listening to our customers since 1934, learning about what they need. That’s helped us develop options to meet those needs. One of the things we heard was that you would like opportunities to lower premium costs. So for customers who insure their cars or motorcycles with us, we offer a number of discounts:

  • If you have home or other coverage with us.
  • If all your vehicles, including commercial vehicles, are insured with us.
  • If your teenage driver qualifies as a good student.
  • If you’re claim free (other than towing, glass or rental claims).

Talk to a Rural Mutual Insurance agent for more details.

Coverage for cars, motorcycles and more that meets your needs

  • Liability
  • Collision
  • Comprehensive
  • Pet medical payments if injured in a collision
  • Transportation expenses
  • Towing Labor
  • Rental Reimbursement
  • Good Student
  • Multiple Vehicles
  • Multiple Policies