Privacy Policy

Protecting your financial privacy

Protecting your financial privacy

Since 1934 Rural Mutual Insurance Company (Rural) has provided insurance products and services to Wisconsin residents. Our commitment to satisfied customers has been unwavering. We will continue to provide insurance services to you with the highest level of integrity and discretion at all times.

Keeping your customer information confidential is an important part of our responsibility to you. This notice describes the policies and practices that we use to keep your nonpublic personal financial information. If you have any questions, comments or concerns about the privacy of information about you and Rural, please contact us at:

Rural Mutual Insurance Company
1241 John Q. Hammons Dr. | Madison, WI 53717


The privacy policies and practices described here apply to Rural Mutual Insurance Company. Some of the terms used in this notification include the following:

Nonpublic personal financial information means information about you that we collect in connection with providing insurance products or services to you. Nonpublic personal financial information does not include information that is available from public sources such as telephone directories or government records, nor does it include personal medical information.

Affiliates are companies related to Rural. For the purpose of this privacy notice, we consider the Wisconsin Farm Bureau Federation Cooperative and Statewide Services, Inc. as affiliates.

Non-Affiliated Third Party is a company that is not an affiliate of ours but with whom we may have a special arrangement or joint marketing agreement.

Customer refers to individuals who use products and services provided by Rural.

Information We Collect

We collect nonpublic personal financial information about you from the following sources:

  • Information we receive from you on applications or other forms, including identifying information such as name and address.
  • Information about your transactions with us, our affiliates, and others, such as policies purchased and premium payment history.
  • Information from consumer reporting agencies, such as your credit worthiness and credit history.

Information Disclosure

As permitted by law, we may share information among our affiliates about a customer’s account history or experiences with us. We may also share customer information we collect as described above with those non-affiliated third parties with whom we have entered into a joint marketing agreement, with parties contracted to provide services on our behalf or with other parties permitted or required by law. We do not disclose any nonpublic personal financial information about you except as permitted by law or described above.


We restrict access to nonpublic personal financial information about you to those employees who need to know that information to provide products or services to you. Affiliates, as well as non-affiliated third parties with whom we share customer information are provided that information which we believe is appropriate for their specific function, and they are bound by the same confidentiality guidelines. We maintain physical, electronic and procedural safeguards that comply with federal standards to guard your nonpublic personal financial information.

Nonpublic Personal Financial Information and Former Customers

We do not disclose nonpublic personal financial information about former customers, except as permitted or required by law.