Rural Mutual is proud to celebrate 85 years of providing insurance services in Wisconsin. Our founders’ original vision of protecting our customers during their time of need continues to inspire and direct us 85 years later. We have overcome many economic, insurance, and weather cycles through conservative financial management allowing us to be in a position today to help our customers rebuild when they need it.
“I’m very proud of our employees’ and agents’ abilities to manage through these cycles, protect the company’s strong foundation, and ultimately allow Rural the privilege of continuing to protect and rebuild our customers’ lives and livelihoods,” said Dan Merk, Executive VP and CEO of Rural Mutual.
Let’s take a look back at our accomplishments how far we’ve came over 85 years.
Financial strength has never been better!
2018 – A.M. Best upgraded Financial Strength Rating to A+ (Superior). Making Rural Mutual 1 of 5 single state insurers in the nation with this rating.
2017 – Thanks to the company’s financial success, Rural Mutual announces their groundbreaking Farm Dividend Program
2008 – Rural Mutual adopts their new and current logo incorporating the FB Farm Bureau trademark.
2007 – Rural Mutual’s surplus exceeded $100 million for the first time in the history of the company (a long way from $1 million in 1954!).
Thanks to our partners for their support!
2003 – Rural Mutual becomes the endorsed carrier for the WI Towns Association & partner for the WTA/Rural Mutual Scholarship.
1983 – The FFA Foundation is formed and Rural Mutual becomes a sponsor. That partnership continues today.
1965 – Rural Mutual partnered with the Wisconsin Interscholastic Athletic Association (WIAA) to sponsor the WIAA/Rural Mutual Sportsmanship Award. That partnership continues today #SportsmanshipMatters
How did Rural Mutual start?
1957 – The casualty and fire companies merged under the name Rural Mutual Insurance Company.
1954 – Rural Mutual turned 20 years old with $3 million in assets, of which $1 million was surplus.
1947 – Rural Mutual Fire Insurance Company was organized to insure fire, windstorm and crop hail coverage for Wisconsin farmers.
1934 – Because of their high-risk status to insurance companies, farmers in the 1930’s were often unable to find affordable insurance. In order to provide automobile coverage to members, Wisconsin Farm Bureau leaders incorporated the Farm Bureau Mutual Insurance Company of Wisconsin.
As we’ve evolved, our mission holds true since the beginning; we’re committed to protecting and rebuilding Wisconsin farms, families and businesses. We thank you for your support and look forward to reaching our next milestone!