Are Insurance Rates More Expensive for My Red Car?

Will my red car make my insurance rate more expensive?

No, the color of a car does not affect your insurance premium. What does affect your premium is based upon the symbol rating of your vehicle as defined by the vehicles VIN (Vehicle Identification Number).  This number will tell the insurance company important information including:

  • Vehicle year
  • Vehicle make and model
  • Engine size
  • Number of doors
  • Safety rating

VIN does not indicate color!

*Most sports cars are red, which could be why people believe this myth to be true.

If shopping for a new car, it is a good practice to send your agent the full 17-digit VIN of the vehicle you are looking to purchase so you know the expected premium when making your purchase decision.

What else affects my auto insurance rates?

There are factors you can and cannot control when it comes to insurance rates. Things you can control include your driving history, how often and far you drive, age of the car, and don’t text and drive.

Contact an agent near you or fill out this form online to get a personalized auto quote and start doing business with one of the best insurance companies in Wisconsin. Premiums paid here, stay here to keep Wisconsin Strong.

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